Growth
Aug 2025

Three out of three at the Awwwards – and what it means for marketers in 2025

This article was brought to you by

Lauri Post

Founder of Xfiner

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Three out of three at the Awwwards – and what it means for marketers in 2025
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A message to the marketers out there.

Remember the long waits to launch a campaign? The endless back-and-forth with developers, the bottlenecks, the delays? For many, that was last week. But it does not have to be next week.

It is 2025. Consistent quality, fast results, and creative freedom should already be on your table. Because if they are not, how else will you keep up with the pace?

Three out of three, recognized worldwide

After a slow summer mode, one email made our day. One of our recent design and Webflow-built websites had won an Honourable Mention from Awwwards, the largest professional design community in the world.

That made us pause. Because this was not a one-off. We had submitted three projects to Awwwards recently, and all three were recognized.

Three out of three.
All designed in Figma.
All built in Webflow.
All launched in weeks, not months.

Why this matters to marketing teams

It is not just about the design. It is about the process, the tools, and the goals. Marketing teams want:

  • creative freedom without bottlenecks
  • consistent, on-brand quality
  • tools that let them move fast and freely
  • a modern look and feel
  • ease of use
  • as little stress as possible
  • a toolset guaranteed to deliver on goals

That is exactly what happens when you combine modern tools like Figma + Webflow with a clear design-led approach.

From months to weeks

In the old days, projects like these would take months. Development cycles dragged on. QA was endless. Testing and fixing consumed valuable energy.

Now the flow is different:
You dream it.
We design it.
We build it.
It is ready to launch, and ready to win.

Why marketers should care

We love this way of working. Our clients love it. And marketing teams crave it. Because they know the truth:

2025 is not waiting for you to catch up. Neither is your audience.

If you want speed, freedom, and award-level quality in weeks, the path is clear. The hints are already out there.

Curious how it works in practice? See our award-winning projects here

Published on
August 19, 2025
Updated on
May 22, 2026
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About the author

Lauri Post

Founder of Xfiner

Lauri Post is the founder of Xfiner, an award-winning designer and systems practitioner with 10+ years of experience helping businesses across 29+ countries improve digital experiences, operational workflows, interfaces, and business-critical systems. His work has earned 11+ international design awards, including European Design Awards (Silver) and multiple German Design Awards, while supporting global brands, commerce businesses, and operational teams.

Google invited Lauri seven times to train thousands through the Grow with Google program, reflecting creative and operational expertise built through real-world execution. Lauri combines deep hands-on expertise in project management, UX/UI design, system and product design, automation, AI, and modern operational workflows. Today, he helps businesses reduce operational friction through intelligent integrations, AI-assisted workflows, internal tools, and modern operational systems.

Through Duct Tape Files and Xfiner, Lauri explores the hidden operational realities most companies quietly struggle with every day.

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What leaders like you think about Xfiner

People with high standards choose Xfiner because we deliver uniqueness and results at speed. We evolve, adapt, deliver and guide you through the fast-paced digital world.

Vaata edasi

xfiner has contributed with several excellent trainings to our SMB digital skills training program in Estonia. The great knowledge and detail-oriented approach to design and usability has shone through both the content and delivery. It has been a joy to work with xfiner!

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Tom Pruunsild
Project Manager for Grow with Google trainings

I have worked together with Lauri and xfiner with several different projects and this has always been a pleasure. Got many good ideas how to improve Tele2.ee average order value! Keep up the good work!

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Urmas Piik
eCommerce Product Owner @Tele2

Maruf Hasan
GigaLegal, London

Working with Xfiner was an excellent experience. They delivered everything promised, and the final web design exceeded our expectations. That’s why we wholeheartedly recommend Xfiner as a collaboration partner.

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Marko Krist
Voltride, Sales & Marketing

Working with Lauri and Franz was a real eye-opening experience. So things can actually be done in high quality, super-fast speed and fair pricing? Sign me up for more! The professionalism, positive vibes and a somewhat rare ability to keep meetings short and productive is a real treat. They listen, guide and form even the most difficult ideas into usable interfaces with care. 10/10!

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Silver Ernesaks
CTO @Zave Group

Collaboration with Xfiner is very good and things go fast. They are professionals in their field, and have mastered the latest eCommerce trends. We re-designed the entire eCommerce site with their team and design system.

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Taavi Laeks
Board Member of Weekend

I had no idea a website could be built this fast! But beyond the speed, Lauri and the Xfiner team were incredibly professional, solution-oriented, and friendly. As a bonus, we also received a beautiful design – our website truly looks great now. An absolutely incredible experience – I 100% recommend them!

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Anu Ernits
Creative Europe Estonia,
Head of MEDIA Desk

xfiner is a top-class partner in their field. Every project has been a joyable, yet really constructive and a successful ride which has improved our UX remarkably!

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Mari-Liis Medar
Brand Manager

Working with xfiner is really easy – they provide a clear roadmap and everyone speaks the same language so that non-designers can also follow the complex processes.

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Keit Kiissel
Head of International Marketing

The Team at xfiner gives tremendous support to Bring Hope Humanitarian Foundation on a weekly basis. The service is outstanding, fast, and precise. They are sincere!

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Johanna Richardsson
Board of Directors

Talk to us

Tell us about your operations, goals, or challenges

Hi, I’m Lauri, founder of Xfiner. Over the past decade, I’ve helped businesses across 29+ countries improve digital experiences, operational workflows, and business-critical systems through design, technology, and modern execution.

Along the way, the work has earned 11+ international design awards and led to collaborations with global brands, growing commerce businesses, and operational teams.

Over time, one pattern became clear: most growing businesses already have systems and tools, but operations still become slower, more fragmented, and harder to manage as complexity grows.

That is why Xfiner exists today. We help businesses simplify operational work through intelligent integrations, AI-assisted workflows, operational tools, and modern execution built around how teams actually operate.

I’d be glad to learn more about your workflows, goals, and operational challenges on our discovery call.