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Many large and mid-sized B2B businesses in SaaS, manufacturing, and retail face the same recurring challenges - Xfiner exists to solve them and act as a long-term strategic ally.
Marketing effectiveness
Weak messaging, unstrategic websites, and long-winded product content hurt marketing effectiveness. If people can’t quickly understand your B2B offering and its value, they’ll move on.
Development bottlenecks
When every website update depends on custom code and slow, traditional development cycles, marketing slows down. B2B teams lose momentum, face delays, and miss growth opportunities.
Overwhelming product storytelling
Long-winded descriptions, no product videos, and spec-heavy pages not structured around your ICP’s mindset lead to confusion, lost interest, and missed opportunities.
Messaging, clarity, and trust
When messaging isn’t aligned with how your ICP thinks and speaks, even great products fall flat. Unstrategic visuals and copy create confusion - and trust is lost before the conversation even starts.
Digital hygiene and outlook
What looked good 3-4 years ago likely isn’t enough today. Outdated websites send the wrong signal - especially to innovative decision-makers who expect modern, forward-thinking digital experiences.
Budget control and effectiveness
The wrong platform, unclear messaging, poor visuals, or the wrong team - these missteps quickly snowball, draining time, budget, and momentum. Xfiner removes the guesswork with a clear, low-risk path to results, powered by the most efficient tools, platforms, and people.





xfiner has contributed with several excellent trainings to our SMB digital skills training program in Estonia. The great knowledge and detail-oriented approach to design and usability has shone through both the content and delivery. It has been a joy to work with xfiner!”
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Tom Pruunsild
Project Manager for Grow with Google trainings
I have worked together with Lauri and xfiner with several different projects and this has always been a pleasure. Got many good ideas how to improve Tele2.ee average order value! Keep up the good work!

Urmas Piik
eCommerce Product Owner @Tele2
The Team at xfiner gives tremendous support to Bring Hope Humanitarian Foundation on a weekly basis. The service is outstanding, fast, and precise. They are sincere!
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Johanna Richardsson
Board of Directors
We’ve thoroughly enjoyed working with xfiner! They’re a wonderfully creative company with a professional team that is quick in delivering great results.
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Eva Leemet
CEO
xfiner has helped us with our immediate UX needs in a professional way, at the same time keeping a personal touch on all cooperation. We would definitely recommend xfiner.
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Marjon Wohlén
Founder
xfiner is one of a kind company in its field. We have had very smooth cooperation and they have given us very valuable insight to improve our eCommerce, average order value and the customer experience overall.
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Hanna Loodmaa
Marketing Manager
Working with xfiner turned out to be a great and smooth experience with very close and frequent communication. Working remotely came with no challenges.
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Linnéa Holbeck
CEO & Co-founder
From KAFO's side I can say that our cooperation with xfiner is very constructive. They are pros in their field and can always give the best solution for our needs.
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Andris Malnačs
Lead of Coffee Solution Department
Working with xfiner is a bliss. They are a professional, highly motivated and competent team. They see opportunities and challenges, think along.

Silver Rits
Co-Founder @Jura Estonia & Rickman
xfiner is a strategic design partner that does not only make cool designs but also thinks with you in order to work out the best solution for everybody involved
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Richard Rõõmusaar
Marketing Lead
xfiner is a top-class partner in their field. Every project has been a joyable, yet really constructive and a successful ride which has improved our UX remarkably!
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Mari-Liis Medar
Brand Manager
Why B2B brands trust Xfiner to safeguard their digital greatness?
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