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An exclusive video course for the Estonian E-commerce Association

xfiner did an exclusive video course for the Estonian eCommerce Association.

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Xfiner, alongside its founder Lauri Post, embarked on a mission to empower aspiring and established entrepreneurs with a comprehensive video course tailored for the Estonian E-commerce Association. Drawing from a decade of profound insights in web design and e-commerce, Lauri distilled his expertise into an educational series designed to guide individuals through the nuances of creating and managing a successful e-commerce store.

Challenge: The digital commerce landscape is vast and continuously evolving, presenting a steep learning curve for many entrepreneurs. The challenge was to condense years of industry experience into an accessible, engaging, and informative video course that could serve as a roadmap for e-commerce success, regardless of the viewer's prior knowledge or experience level.

Xfiner's Solution:

  • Comprehensive Curriculum: The course was meticulously structured to cover critical aspects of e-commerce and web design, from conceptualizing an online store to implementing best practices for user experience and conversion optimization. Each module was crafted to build on the previous one, ensuring a cohesive and comprehensive learning journey.
  • Engaging Delivery: Recognizing the importance of engagement in digital learning, Lauri delivered the content with clarity, enthusiasm, and a focus on actionable insights. The course was designed to not only impart knowledge but also to inspire and motivate entrepreneurs to apply what they learned to their e-commerce ventures.
  • Accessibility for All: In alignment with the Estonian E-commerce Association's mission to foster digital commerce growth, the video course was made freely available. This decision ensured that the invaluable insights and guidance provided by Lauri could reach a broad audience, democratizing access to expert e-commerce education.


The video course has been a resounding success, marking a significant contribution to the e-commerce ecosystem in Estonia. Entrepreneurs and business owners have benefited from Lauri's decade of experience, gaining practical skills and knowledge that are crucial for navigating the complexities of online commerce.

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Lauri Post

Founder, Creative Director

Concepts, UX/UI Design


10+ years of experience