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Aski Financial Web Application Design

Xfiner crafted a web application that simplified the way entrepreneurs access financial resources.

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For Aski, a visionary financial services provider aimed at streamlining the loan application process for small business owners, Xfiner crafted a web application that revolutionized the way entrepreneurs access financial resources. Aski's mission to simplify and expedite the borrowing experience was matched by Xfiner's expertise in delivering user-centric design solutions.

Challenge: The traditional loan application process is notoriously slow and complex, particularly burdensome for small business owners who need to focus on running their operations. Aski challenged Xfiner to design a web application that could make the loan application process over ten times faster than the conventional methods, utilizing exceptional UX design to simplify a typically intricate process.

Xfiner's Solution:

  • Streamlined Application Design: Xfiner developed a web application with a clear, intuitive user interface that guided business owners through the loan application process with unprecedented speed and ease. By focusing on user experience, we eliminated unnecessary steps and made the necessary ones as straightforward as possible.
  • Simplifying Complex Processes: Recognizing the importance of accessibility, the design aimed to demystify the loan application process. Complex financial procedures were broken down into simple, manageable actions, ensuring that users could complete their applications without needing extensive financial knowledge or experience.
  • Optimizing for Efficiency: Every aspect of the web app was optimized to reduce time and effort from the user's perspective. By leveraging the power of great UX design, we ensured that small business owners could quickly and easily secure the loans they needed to grow their businesses.


The launch of Aski's web application marked a significant milestone in financial technology, offering small business owners a faster, more user-friendly way to apply for loans. The success of the project underscored the transformative potential of UX design in making complex financial processes accessible and manageable.

Empowering Entrepreneurs with Design: This project exemplifies Xfiner's commitment to leveraging design for empowerment. By simplifying the loan application process, we've enabled small business owners to spend less time on finance and more on their passion, driving their businesses forward. Aski's web application is not just a tool for financial management—it's a catalyst for business growth and innovation.

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Lauri Post

Founder, Creative Director

Concepts, UX/UI Design


10+ years of experience