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Denim Dream's eCommerce website & iOS, Android app redesign

A full redesign of a high-end eCommerce store with over 100 million euros of revenue.

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Weaving Digital Innovation into the Fabric of Fashion

Since its inception in 2003, Denim Dream has rapidly grown into a prominent name in the fashion retail sector, boasting over 60 stores across Estonia, Latvia, and Lithuania. Known for its eclectic mix of world-renowned brands, Denim Dream caters to a diverse clientele, offering everything from trendy to classic fashion pieces. The brand prides itself on not just selling clothes but selling stories—each piece is a narrative of its creator, laden with emotions and history, allowing customers to express their unique personalities and characters.

Challenge: Despite its success in the physical retail space, Denim Dream sought to elevate its digital footprint to match the quality and depth of its in-store experience. The goal was to enhance their online and mobile presence, ensuring a seamless, intuitive, and engaging shopping journey across all digital platforms.

Xfiner's Solution:

  • Comprehensive UX Audit: Our journey began with a thorough analysis of Denim Dream's e-commerce website and mobile apps, identifying key opportunities to enhance user engagement and streamline the shopping experience.
  • Full-Scale Redesign for Mobile & Desktop: Leveraging our insights from the audit, we embarked on a complete overhaul of the e-commerce platform. Our redesign focused on reflecting Denim Dream's brand ethos and aesthetic, ensuring that every digital touchpoint resonated with their story and values.
  • iOS & Android Mobile Apps Redesign: Understanding the growing trend towards mobile shopping, we redesigned Denim Dream's mobile applications from the ground up. Our focus was on creating a user-friendly interface, with intuitive navigation and a personalized shopping experience that feels both luxurious and accessible.
  • Rigorous User Testing: To ensure our designs met the high standards of Denim Dream's diverse customer base, we conducted extensive user testing across all redesigned platforms, refining and perfecting the user experience based on real feedback.


The transformation of Denim Dream's digital presence has set a new benchmark for online fashion retailing in the Baltic region. The redesigned e-commerce website and mobile apps not only mirror the brand's commitment to quality and storytelling but also offer customers a fluid, engaging, and personalized digital shopping experience. Denim Dream now stands at the forefront of digital innovation in fashion retail, offering a seamless bridge between the tactile allure of their physical stores and the convenience of online shopping.

The Xfiner Touch: Through strategic design and meticulous user testing, Xfiner has helped Denim Dream weave the rich stories of its products into the fabric of its digital platforms, creating an online presence as vibrant and expressive as the brands it houses.

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Lauri Post

Founder, Creative Director

Concepts, UX/UI Design


10+ years of experience