Elkdata / Veebimajutus Hosting Platform UX/UI Design

For more than two decades, Veebimajutus.ee, operating under Elkdata, has played a major role in Estonia’s internet infrastructure.

Managing over 30,000 domains and serving more than 25,000 companies, the platform had become deeply embedded into the everyday digital operations of businesses across the country.

But after years of growth, the self-service environment had become increasingly complex.

What initially sounded like a straightforward redesign project quickly revealed itself to be something far larger.

The challenge

The assignment began with a simple goal:

Redesign the self-service platform to improve usability and functionality.

In reality, the system contained hundreds of interconnected views, workflows, and operational layers developed over many years.

The challenge was not merely visual.

The platform needed to work for users with vastly different technical backgrounds, from highly technical administrators to ordinary business owners managing domains, hosting, and digital services for the first time.

The experience needed to become:

• Easier to navigate
• Simpler to understand
• More visually modern
• Fully responsive across devices
• Better structured across hundreds of workflows

At the same time, the underlying operational complexity could not disappear.

It needed to become invisible.

Designing clarity across 500+ views

Over the course of the project, Xfiner designed more than 500 individual views and screens for the platform.

This required a highly structured UX process focused on consistency, scalability, and usability across a large operational environment.

The work began with extensive research and direct conversations with users to understand:

• Where confusion occurred
• Which workflows created friction
• How users mentally navigated the system
• What information mattered most
• Which interactions slowed people down

These insights shaped the UX strategy and guided the design process throughout the project.

Iteration, testing, refinement

The project evolved through multiple prototype rounds, interface concepts, and continuous user testing.

Not every early direction worked immediately.

Some UI concepts missed the mark initially and required refinement. But through iteration, collaboration, and persistence, the interface evolved into something significantly stronger and more aligned with user expectations.

This process mattered because systems of this scale cannot be solved through aesthetics alone.

Usability emerges through repetition, testing, and careful adjustment over time.

Making complexity feel approachable

One of the defining goals behind the redesign was accessibility.

The platform needed to feel understandable regardless of technical experience.

That required simplifying navigation structures, improving visual hierarchy, clarifying interaction logic, and reducing unnecessary cognitive load throughout the experience.

The final result balanced operational depth with a cleaner and more approachable interface that allowed users to manage domains and services with far less friction.

Mobile-first expectations in a traditionally technical space

Historically, hosting and domain management platforms were rarely designed with strong mobile usability in mind.

This redesign challenged that assumption.

The new interface was designed to function effectively across devices, ensuring users could access and manage services more comfortably from mobile environments as expectations around digital usability continued to evolve.

The outcome

The revitalized self-service platform became a significantly more user-centered operational environment for one of Estonia’s largest hosting and domain providers.

The redesign improved usability across hundreds of workflows while modernizing the overall customer experience for both technical and non-technical users.

More importantly, it demonstrated that even highly complex infrastructure systems can feel approachable when UX is treated seriously.

A project built on collaboration

Beyond the scale and technical complexity, the project also stood out because of the collaborative relationship between Xfiner and Elkdata.

The process extended beyond formal meetings and production cycles into a genuinely strong partnership built around trust, open communication, and shared ambition to improve the experience meaningfully.

Projects of this scale rarely succeed through design talent alone.

They succeed when collaboration remains strong throughout the difficult parts of the process.

Services involved

• UX/UI Design
• Operational Interface Design
• Self-Service Platform Design
• Mobile UX

Related links

For related context, see Talk to us, European Design Award Silver, AI-powered internal tools and automation, ICP-led web design, Xfiner showcase, and Xfiner.