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Miterassa's eCommerce website redesign

UX/UI redesign of a major eCommerce store that has served quality for its clients for over 25 years.

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Elevating Experience Through Design

For a quarter of a century, Miterassa has been the beacon of high-quality audiovisual experiences, offering its customers not just products but moments of unparalleled clarity and joy. Specializing in a curated selection of audio, video, and photography equipment, along with stylish and smart accessories, Miterassa has mastered the art of bringing vibrant colors to the lives of its clientele through sound, sight, and touch.

Challenge: Despite their expertise and diverse range of premium brands, Miterassa's online presence was not fully resonating with their ethos of quality and customer-centricity. Their e-commerce platform needed a transformation to match the excellence of their in-store experience, ensuring seamless navigation, aesthetic appeal, and an intuitive shopping journey for both mobile and desktop users.

Xfiner's Solution:

  • UX Audit: We embarked on a comprehensive UX audit of Miterassa's e-commerce website to identify key areas for enhancement, focusing on usability, accessibility, and customer engagement.
  • Redesign for Mobile & Desktop: Our approach was holistic, crafting a responsive design that speaks Miterassa's language of sophistication and innovation. We ensured that whether on the move or at a desk, customers would enjoy a seamless and engaging shopping experience.
  • User Testing: To validate our designs, we conducted rigorous user testing, gathering insights that allowed us to refine and perfect the user journey, ensuring it was not just user-friendly but also delightful.


The revamped e-commerce site now truly reflects Miterassa's commitment to quality and customer satisfaction. With an intuitive interface, sleek design, and a user-centric approach, Miterassa's online platform now stands as a testament to their excellence in the audiovisual market, ready to captivate and cater to tech enthusiasts and audiophiles alike.

Future-Proof and Flourishing: With Xfiner's redesign, Miterassa is poised to continue its legacy of enriching lives with high-quality audiovisual experiences, now with an online presence that matches their in-store excellence.

Together, Xfiner and Miterassa are setting new standards in the digital realm, one pixel at a time.

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Lauri Post

Founder, Creative Director

Concepts, UX/UI Design


10+ years of experience