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Prike's eCommerce website UX/UI Design

A premium look and feel for Prike's eCommerce website and shopping experience.

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Xfiner embarked on a transformative journey with Prike, the largest premium beverage reseller in the Baltics, to revamp their e-commerce website for both mobile and desktop devices. The objective was clear: to elevate Prike's online presence with a premium look and feel that mirrored the quality of their offerings and enhanced the user experience.

Challenge: Prike's existing website was perceived as outdated, and user feedback highlighted a lack of smooth customer experience. With e-commerce revenue and profitability hinging on a website that not only attracts but also converts visitors into paying customers, Prike faced urgent business-critical challenges. The task at hand was to design a website that not only addressed these issues but also set a new standard for online retail in the premium beverage sector.

Xfiner's Solution:

  • Elevated Aesthetic and Functionality: Xfiner introduced a sophisticated design language that aligned with Prike's premium brand identity. The new website design was crafted to offer an intuitive and seamless navigation experience, making it easier for users to explore and purchase from Prike's extensive selection of premium beverages.
  • Responsive Design for All Devices: Recognizing the importance of mobile commerce, Xfiner ensured that the website's redesign was fully responsive, providing a consistent and engaging user experience across all devices. This approach was pivotal in accommodating the growing trend of mobile shopping among Prike's customer base.
  • User-Centric Approach: The redesign focused on addressing the feedback from Prike's customers. By analyzing user behavior and preferences, Xfiner implemented design and functionality improvements that streamlined the shopping process, from product discovery to checkout, enhancing overall customer satisfaction and loyalty.


The launch of Prike's redesigned e-commerce website marked a significant milestone in the company's digital strategy. The new site not only elevated Prike's online brand presence but also delivered a markedly improved customer experience, leading to increased visitor engagement and higher conversion rates. With annual revenue exceeding 130 million euros, the impact of the website redesign on Prike's business was profound, affirming the critical role of UX/UI design in e-commerce success.

A Toast to Digital Excellence: This project highlights Xfiner's expertise in crafting digital experiences that blend aesthetic appeal with functional excellence. By rejuvenating Prike's e-commerce website, Xfiner has contributed to redefining the online shopping experience for premium beverages in the Baltics, setting a new benchmark for the industry.

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Lauri Post

Founder, Creative Director

Concepts, UX/UI Design


10+ years of experience