Stillabunt's B2B platform and integrations

In B2B commerce, speed matters.

Not flashy speed.

Operational speed.

The kind that allows customers to place large orders quickly, find products without friction, manage accounts efficiently, and complete repetitive purchasing tasks without unnecessary effort.

That was the challenge facing Stillabunt.

As a well-established and highly recognized business in its sector, Stillabunt understood that its digital platform needed to evolve alongside customer expectations and modern operational workflows.

Together with Wunderfront, Xfiner helped redesign the platform to create a cleaner, faster, and more user-friendly B2B ordering experience.

The challenge

The existing eCommerce environment needed modernization across several critical areas.

The objective was not simply to refresh the visuals.

The platform needed to improve:

• Usability
• Bulk ordering workflows
• Customer account management
• Overall navigation clarity
• Conversion performance
• Mobile compatibility
• Brand presentation

Because most users accessed the system through desktop environments, the redesign focused heavily on optimizing the desktop experience while ensuring strong responsive functionality across mobile devices as well.

The challenge was balancing operational efficiency with a cleaner and more modern user experience.

Redesigning for operational simplicity

B2B customers interact with platforms differently than consumers.

They often:

• Place larger orders
• Return frequently
• Need speed over discovery
• Manage accounts continuously
• Depend on predictable workflows

Xfiner approached the redesign with this operational behavior in mind.

The new interface focused on simplifying navigation and helping customers complete purchasing tasks faster and with less friction.

The experience emphasized:

• Cleaner structure
• Faster ordering
• Easier navigation
• Better product accessibility
• More efficient account workflows

The objective was to make repetitive operational tasks feel smoother and more natural.

Modernizing the brand experience

Alongside usability improvements, the redesign also refreshed Stillabunt’s visual identity.

The updated branding and color system introduced a more modern and professional appearance aligned with the company’s market positioning and long-term growth ambitions.

The visual redesign focused on:

• Cleaner aesthetics
• Improved hierarchy
• Stronger readability
• Better consistency
• More refined presentation

The result was a platform that felt more current, trustworthy, and operationally polished.

Improving account management and ordering workflows

For B2B environments, account functionality often becomes one of the most critical parts of the user experience.

The redesigned platform introduced smoother account management capabilities, allowing customers to:

• Log in easily
• Manage account details
• Access ordering workflows faster
• Place large orders more efficiently
• Navigate operational tasks with less friction

This helped create a significantly more streamlined purchasing experience for repeat customers and reseller-type workflows.

Desktop-first, without ignoring mobile

Because the majority of Stillabunt’s users operated through desktop devices, the redesign prioritized desktop usability and operational flow first.

At the same time, Xfiner ensured the platform remained responsive and functional across mobile devices for users who preferred mobile access or needed flexibility on the move.

The result was a platform optimized for real-world usage patterns rather than trend-driven assumptions.

The outcome

The redesigned eCommerce platform significantly improved the ordering experience for Stillabunt’s B2B customers.

Operational workflows became faster, navigation became clearer, and the updated branding helped position the company as a more modern and forward-looking player within its sector.

More importantly, the project demonstrated how thoughtful UX/UI improvements can create meaningful business impact even inside highly operational B2B environments.

Better systems create better business relationships

B2B customers may tolerate friction longer than consumers.

But they still notice it.

And when operational systems become easier to use, purchasing relationships become stronger, faster, and more efficient.

For Xfiner and Wunderfront, the Stillabunt collaboration became another example of how user-centered design can modernize not only how businesses look, but how they operate day-to-day.

Services involved

• UX/UI Design
• B2B eCommerce Design
• Operational Interface Design
• Internal Tools
• Automation

Related links

For related context, see Talk to us, European Design Award Silver, AI-powered internal tools and automation, ICP-led web design, Xfiner showcase, and Xfiner.