Xfiner headlined the Webflow London Meetup in April 2025
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In April 2025, the Webflow community gathered in Shoreditch, London, and Xfiner’s Lauri Post was on stage as the keynote speaker. The event took place at Albert House, where we spoke on a topic close to our heart: WordPress vs Webflow, a comparison from practice, not theory.
Big thanks to the Webflow team, Chris Skitch, and the agency Design by Structure for excellent organization, and also to Antony Xenophontos for his insightful talk on Webflow Enterprise. It was, honestly, a fantastic evening.
What we spoke about
After more than ten years with WordPress and the past years deep in the Webflow world, we shared our experience and compared the platforms across key areas:
- time investment and speed of work
- design freedom and creative space
- collaboration with developers vs no-code workflows
- client relationships and achieving results
- technical quality, testing, bugs, and reliability
- project management and production pipelines
The audience was engaged, they related, and the conversation moved in the right direction. This kind of open and meaningful exchange is exactly what we hope for from a great meetup.
Games, neon, and good humor
The evening ended at NQ64, a retro arcade bar that felt like a time machine full of neon lights, old-school video games, and longer conversations about design, Webflow, and life in general. A perfect way to close an inspiring day in great company.
The next day was already filled with new meetings. London has a special energy, and we love being here.
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Xfiner disainib ja ehitab Webflow’s ilma koodita kordumatuid äriveebe ja digitaalseid kogemusi ettevõtetele, kes ihkavad enamat, mõtlevad suurelt ja ootavad enamat.
Kuidas Xfiner tavaliselt veebiprojektid kasvama paneb?
Eriline, unikaalne, kiire, hooldusvaba, turvaline ja skaleeritav no-code veebikogemus Webflow platvormil
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Anu Ernits
Creative Europe Eesti,
MEDIA Desk juht
Ma ei teadnudki, et veebilehte on võimalik nii kiiresti teha! Kuid lisaks kiirusele olid Lauri ja Xfineri tiim väga professionaalsed, lahendustele avatud ja sõbralikud. Tõeliselt uskumatu!
Eesmärkide kaardistus ja fiks summa
Enne disaini räägime läbi: mida sa tahad, kellele ja miks. Kui suund on selge, kalibreerime disaini täpselt eesmärgile. Käive ja kasum on standard, aga seame fookusesse ka need eesmärgid, mis loovad suuremat mõju.
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Inim-AI audit
Analüüsime su olemasoleva veebi olukorda koos inimeste ja AI'ga. Analüüsime konkurente, klienditagasisidet ja andmeid. Saame selge pildi, kus saame tõenäoliselt kõige rohkem võita ja mida muuta, et tulemused paraneksid.
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ICP ja strateegia
Kaardistame ideaalsed kliendiprofiilid ja nende teekonna. Loome disaini- ja digistrateegia, mis kõnetab just neid – täpselt, usutavalt ja tulemust toovalt. See on alus, mis paneb veebikogemuse tööle.
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Parimad praktikad ja kõrgdisain
Me ei tee asju lihtsalt ilusaks. Toetume tõestatud praktikale: UX/UI, mõjustamispsühholoogia, värvide mõju, müügitaktikad ja palju muud. Struktuur, copy, CTA-d ja palju muud, kõik selleks, et su veeb töötaks, mitte ei näeks ainult hea välja.
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Sisuloome, copywriting
Varustame sinu uue veebi mõjusate ja läbimõeldud sisutekstidega, lähtudes sihtgruppidest ja ICP profiilidest. Valime koos sobiva stiili – või usaldad meie kogemust ning laseme toonil kujuneda loomulikult. Mõlemal juhul jõuame sisuni, mis kõnetab ja töötab.
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Võimaluse korral kasutajatestid
Kui vähegi võimalik, valideerime disaini päris inimestega. See annab kinnitust, aitab teha täpsemaid otsuseid ja väldib hilisemat arenduskulu. Kindlus enne, kõhutunne ehk pärast.
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Ehitame uue veebikogemuse, vajadusel plaanime migratsiooni
Ei mingit vanakooli "custom "arendust ega Wordpressi. Webflow’s ehitatud veeb on kiire, turvaline, hooldusvaba – ja kogu aeg üleval. Seda on samuti lihtne hallata ja täiendada.
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Täiendame veebi animatsioonidega
Lisame sinu uuele veebikogemusele visuaalse dünaamika, mis töötab sinu brändi heaks ning teeb kogemuse sügavamaks ja põnevamaks. Me ei lisa liikumist niisama – see on läbimõeldud ja efektiivne.
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Sätime SEO, analüütika jpm paika
Lisame sinu uuele veebikogemusele visuaalse dünaamika, mis töötab sinu brändi heaks ning teeb kogemuse sügavamaks ja põnevamaks. Me ei lisa liikumist niisama – see on läbimõeldud ja efektiivne.
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Paneme kokku ja testime
Lisame sisu, seadistame detailid ja testime läbi. Tulemuseks on tavaliselt laitmatult töötav veebikogemus, kus ei pea muretsema traditsiooniliste "bugide, plugina uuenduste ja turvaaukude" pärast.
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Mis edasi saab? Sul on täielik vabadus, ei mingeid kohustavaid lepinguid ega pidevat hooldusvajadust. Sinu veeb töötab iseseisvalt ja automaatselt – nii nagu peab. Kui vajad lisatöid või tuge, oleme olemas. Aga seni saad keskenduda oma ärile ja turundusele.
Want to integrate or automate? There are hundreds of possibilities
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Webflow peamised eelised Wordpress'i ees
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Xfiner guarantees and delivers, which amplifies your marketing machine and return on investment
What leaders like you think about Xfiner
People with high standards choose Xfiner because we deliver uniqueness and results at speed. We evolve, adapt, deliver and guide you through the fast-paced digital world.
xfiner has contributed with several excellent trainings to our SMB digital skills training program in Estonia. The great knowledge and detail-oriented approach to design and usability has shone through both the content and delivery. It has been a joy to work with xfiner!
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Tom Pruunsild
Project Manager for Grow with Google trainings
I have worked together with Lauri and xfiner with several different projects and this has always been a pleasure. Got many good ideas how to improve Tele2.ee average order value! Keep up the good work!
Urmas Piik
eCommerce Product Owner @Tele2
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Maruf Hasan
GigaLegal, London
Working with Xfiner was an excellent experience. They delivered everything promised, and the final web design exceeded our expectations. That’s why we wholeheartedly recommend Xfiner as a collaboration partner.
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Marko Krist
Voltride, Sales & Marketing
Working with Lauri and Franz was a real eye-opening experience. So things can actually be done in high quality, super-fast speed and fair pricing? Sign me up for more! The professionalism, positive vibes and a somewhat rare ability to keep meetings short and productive is a real treat. They listen, guide and form even the most difficult ideas into usable interfaces with care. 10/10!
Silver Ernesaks
CTO @Zave Group
Collaboration with Xfiner is very good and things go fast. They are professionals in their field, and have mastered the latest eCommerce trends. We re-designed the entire eCommerce site with their team and design system.
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Taavi Laeks
Board Member of Weekend
I had no idea a website could be built this fast! But beyond the speed, Lauri and the Xfiner team were incredibly professional, solution-oriented, and friendly. As a bonus, we also received a beautiful design – our website truly looks great now. An absolutely incredible experience – I 100% recommend them!
Anu Ernits
Creative Europe Estonia,
Head of MEDIA Desk
xfiner is a top-class partner in their field. Every project has been a joyable, yet really constructive and a successful ride which has improved our UX remarkably!
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Mari-Liis Medar
Brand Manager
Working with xfiner is really easy – they provide a clear roadmap and everyone speaks the same language so that non-designers can also follow the complex processes.
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Keit Kiissel
Head of International Marketing
The Team at xfiner gives tremendous support to Bring Hope Humanitarian Foundation on a weekly basis. The service is outstanding, fast, and precise. They are sincere!
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Johanna Richardsson
Board of Directors
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